Fernandina Beach is a boater’s paradise, and the Amelia Island Marina has anchored the area’s boating community for more than 50 years. When a new owner acquired the marina, he sought a complete rebrand to give this beloved local business a fresh look.
The updated visual identity incorporates traditional nautical imagery with a laid-back touch. A color palette of blue, gold, and white gives the brand a clean and crisp look. Interlocking hooks represent the region’s renowned fishing. A secondary logo for the marina’s boat club and rental business aligns perfectly with the parent brand. These visual elements are seen throughout the new-and-improved website, which integrates with interactive Google maps to highlight local points of interest.