This post is the first part in a multi-part series outlining ways small businesses can more effectively plan 和 communicate online. 

 

COVID-19 is changing the way businesses communicate 和 operate, 凯时体育一直在和当地人合作, 区域, 和 national companies to help them plan 和 execute their communication effectively.

There are a few core components we’ve found many companies implementing or inquiring about that we wanted to share.

视频会议

Our staff has worked remotely for about a month now 和 regularly uses video conferencing to connect both internally 和 with our clients. There are a lot of programs out there to consider if you’re not yet using one, 下面是凯时体育的前三名:

谷歌视频群聊

这是凯时体育的首选,有几个原因. 凯时体育已经通过G套房付过钱了, 凯时体育的电子邮件和云存储有哪些功能, 它与凯时体育的工作流程集成在一起. 这意味着当凯时体育创建新的日历邀请, we just have to click a button to create the conferencing link 和 number. If you have a free Gmail account or you are paying for the G Suite, 这是凯时体育的第一个建议. 

If you plan to share the conference link with users outside of your organization or with users who do not have a Google account, 他们仍然可以访问它. It will just prompt them to enter a name 和 will notify organizers that those users want to join the call.

变焦

类似于谷歌的Hangouts, 变焦只要求组织者拥有一个帐户, 其他参与者可以通过链接访问它, making it easy to share with people outside of your organization. 

Our favorite thing about 变焦 is the ability to upload background images 和 videos for use on your conferences. 你不知道凯时体育花了多少时间 研究这些. 毕竟,凯时体育是一家富有创造力的公司. 认真, just do a Google image search for “zoom backgrounds” 和 say goodbye to the rest of your day.

While 变焦 is a ton of fun, there are some very serious things to keep in mind when using it. 缩放没有端到端加密 尽管是这样推销的,确实如此 其他安全问题. 凯时体育不是软件安全方面的专家, 但凯时体育要说的是:如果你打算使用它, especially if you are discussing private information, do your homework on the platform before implementing it. 

UberConference

UberConference has the same major features you’d find with 谷歌视频群聊, 变焦, 进行交流, 还有其他一些大公司, 但它感觉更现代. 你可以用视频, 分享你的屏幕, 和, 更重要的是, 你可以选择等候音乐(里克·艾斯特里), 任何人?). 凯时体育最喜欢的功能, 虽然, 在玩Buzzword宾果游戏吗, where you check off a square anytime the buzzwords come up on your call. A two-hour conference call isn’t so bad when you’re playing a game along the way.

内部沟通

凯时体育下载作为一个组织,使用 松弛 for internal communications 和 has been for a couple of years. We can confidently say that working remotely right now would be more difficult without it. 松弛就像是电子邮件的组合, 即时消息, 和短信, as well as video chat 和 screen share tools that aid in collaboration. 

内部通信, it’s great for chatting with an individual or a group in real-time, 它还能防止你的收件箱变得凌乱不堪. You can upload 和 share media 和 create public channels (within your organization) 和 private channels (only viewable to specific people) to group conversations together.

If you’re looking to streamline your internal communications now, 松弛 may help. 它有一个免费计划,但有一些限制, 但即使是付费计划, 在凯时体育看来, 购买远程团队是否值得. 

松弛 isn’t the only option out there worth considering, especially if your organization uses Microsoft products. 在这种情况下, 凯时体育建议看看微软团队, which seems better geared toward large enterprise networks, 但如果包含在你的订阅中, 这当然值得研究.

电子邮件营销

对大多数公司, email marketing is the channel with the highest return on investment because of its low cost, 加入了观众, 执行起来也相对容易. However, email is more than just a marketing channel. It is a crucial tool right now for actively communicating updates to your audience. Now really isn’t the time to sell — it’s the time to offer updates, 建议, 和有用的信息. We would encourage you to update any automated emails to take COVID-19 into account, as well as updating your tone in any emails going out. 

We’ve been working with organizations that are using email to keep in touch with employees who have been laid off, investors who want to stay up-to-date on product lines, 和 suppliers who may have experienced a supply-line disruption.

What if I just create a new email in Outlook 和 place all my recipients in the To field? Well, yes, you could do that, but it’s a bad idea for a few good reasons. 

  1. Email marketing software is set up to h和le mass email lists. The companies that power the software have strong relationships with Internet Service Providers to ensure your emails are delivered safely 和 legally. 该软件还提供了健壮的报告工具, 保护你的数据, 和 provides users on your email list with much-needed control over how they receive communications.
  2. Sending out mass emails through a program like Outlook, 或者滥用电子邮件营销软件, 能导致你的IP地址吗, 域, 或者被列入黑名单. If you think you might be in trouble, you can see if your 域 is affected using MX工具箱.
  3. Adding your email list to a To field in Outlook would hurt the privacy of everyone who is receiving it because it will allow all the recipients to see the entire list 和 potentially take that data for their own use. We know what you’re thinking; you could BCC everyone, which would protect the list. However, the first two issues listed above outweigh the benefit.

If you’re not sure what email marketing service is right for you, 让凯时体育知道, 和 we can make a recommendation based on your needs. Most of our small business clients use MailChimp because of the ease-of-use 和 price point, 但是还有很多其他的好选择.